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Nurturing Nature with Botanist and Greenerds

As a plant enthusiast, I was excited to create my first nursery e-commerce website as part of General Assembly's project. A year later, I had another chance to create an app called Botanist for a hackathon challenge at Bonsey Jaden with my teammates.

UI & UX Design

App Design

Web Design


UX Design, Research, Figma Wireframing and Prototyping, Google Slides Presentation


Bonsey Jaden




Roni Asra, Ifa, Henri, Arthur


UX Design, User and Market Research, Figma Wireframing and Prototyping, Usability Testing, Google Slides Presentation


General Assembly



48 hours to tackle the brief

Within 48 hours in a team of five, we needed to come up with a solution based on the brief given. With the rising trend of AI and Bonsey Jaden gaining new partnership with CUE Group, the agency wanted to leverage on expanding ideas using not only AI but also the Video AI engine as a baseline. The Video AI Engine is an advanced video intelligence system that can map out and analyze visual specifications from videos, not just static images. Visual AI engines have revolutionized the way we shop, create, and curate content, and they are about to change the way we search our videos too. Having this engine at our disposal, what possibilities does it unlock for us?

Using an AI search engine, we aim to help users identify plants and detect plant problems. The search engine will display relevant video results, providing valuable information on plant care and troubleshooting techniques. Additionally, the AI system will offer personalized recommendations on related products that can enhance the users' gardening experience.

The Solution

It started from our own experience as plant hobbyists. Often, when we tended to our plants, we encountered problems such as insects and diseases, and we were unsure about the correct way to care for them. We even found unidentified plants that we unknowingly grew.

The Challenge

  • Subscription model features: consult with the expert, unlimited plant profiles, AI search engine (free for first 30 days trial)

  • Retail/E-commerce, promoting products related to the plants

  • Business-to-business, partnership with sellers to promote their events and products

The Monetization

Considering our limited timeframe and the fact that we have just two designers dedicated to this project, our primary objective was to emphasize the functionality of the concept while preserving the integrity of its visual aesthetics. Furthermore, we delved into potential applications of this idea in various industries, including skincare and beauty, as well as agriculture and farming, with an eye toward future expansion.

Learnings and Future Considerations

– Denise Law (Tumbleweed founder)

“More than at any time in our past, we are living in big towns and cities and often in confined living spaces, spending work and leisure time in the digital world, without much connection to the natural world that we’re inherently part of. Being around plants is a kind of antidote to our busy, urban, digital lives.” 

The Challenge

Creating an e-commerce site to support a local gardening store

*Source: CNA

Last year’s COVID hit our sales as we weren’t able to open our shop. A lot of our consumers has no access to greenery too since they are locked down. After the circuit breaker more people start picking up gardening as a way to relieve stress*